What is Pay-by-Link?
Pay by Link is a payment method that allows businesses to request payment by sending a secure link to a customer.
The customer clicks the link, chooses how to pay, and completes the transaction through a secure payment page.
It is widely used for remote payments where there is no physical checkout, helping businesses collect payments faster while reducing manual handling.
What Does Pay by Link Mean?
Pay by Link refers to a process where a business generates a unique payment URL tied to a specific transaction.
This link is shared with the customer through channels such as:
The customer uses the link to access a secure payment page and complete the transaction without needing to provide details directly to the business.
Where Pay by Link Is Used
Pay by Link is commonly used in situations where payments are not taken at the point of sale.
Typical use cases include:
- customer service teams taking payments after enquiries
- professional services issuing invoices for approval
- trades collecting payment after completing work
- healthcare and education billing remotely
- charities collecting donations without in-person interaction
Any business that operates away from a traditional checkout can use Pay by Link to streamline payment collection.
Why Businesses Use Pay by Link
Businesses use Pay by Link to simplify how they request and receive payments.
Key reasons include:
- faster payment collection without waiting for manual transfers
- reduced admin compared to phone payments or manual invoicing
- improved customer convenience with a simple payment journey
- better visibility of payment status and confirmations
For many businesses, it removes delays that typically occur between invoicing and payment.
How Pay by Link Supports Different Payment Methods
A good Pay by Link solution will support multiple payment options within a single link.
These can include:
- card payments
- Open Banking payments
- digital wallets
This allows businesses to offer flexibility to customers without changing their internal process.
Pay by Link vs Traditional Payment Methods
- Traditional remote payment methods often introduce friction.
- Phone payments require staff to collect details manually.
- Bank transfers rely on customers entering information correctly.
- Invoices depend on the customer taking action later.
Pay by Link simplifies this by giving customers a direct route to complete payment as soon as they receive the request.
When Pay by Link Makes Sense
Pay by Link is most effective in environments where:
- payments are taken remotely
- transactions follow quotes or service delivery
- customers are not ready to pay immediately at first contact
It works particularly well for service-based businesses that need a fast and reliable way to collect payments after interaction.
A Simpler Way to Collect Payments
Pay by Link gives businesses a practical way to request and receive payments without relying on manual processes. By providing a direct and secure route to payment, it helps reduce delays, improve cash flow, and create a smoother experience for both businesses and customers.
Get in touch with the SOTpay team for a no obligation demonstration of how Pay-by-Link can benefit your business.
