When Should You Use Pay by Link Payments?

Taking Payments Over the Phone

When a customer is ready to pay during a call, sending a payment link allows you to complete the transaction immediately.

There’s no need to take card details verbally, reducing friction and improving security while keeping the customer engaged.

Chasing Outstanding Invoices

Instead of waiting for a bank transfer or sending payment details, you can send a payment link with the exact amount pre-filled.

Customers can pay in seconds, helping you reduce delays and improve cash collection.

Handling High-Value Transactions

For larger payments, customers often prefer a simple and secure way to complete the transaction.

Pay by link removes the need for manual bank transfers and reduces the risk of errors when entering account details.

Selling Through Social Media or Messaging

If your business engages with customers via social media, live chat, or messaging apps, pay by link allows you to take payments directly within the conversation.

This removes the need to redirect customers to a separate checkout page.

Customer Service and Call Centres

Support teams often deal with payments during service interactions.

Pay by link allows call centre agents to send secure payment requests in real time, turning conversations into completed transactions without delay.

Ad-Hoc or One-Off Payments

For businesses that don’t operate a full e-commerce checkout, pay by link provides a simple alternative.

You can request payments as needed without building complex payment journeys.

Taking Payments Without a Website

Pay by link allows businesses to accept payments without needing an online store.

This is ideal for service-based businesses, mobile teams, or organisations that operate offline but still need to take remote payments.

Reducing Drop-Off at Checkout

If customers hesitate during checkout, a payment link can be used to re-engage them and complete the transaction.

This is particularly useful for recovering abandoned baskets or following up on enquiries.

A Flexible Payment Method for Modern Businesses

Pay by link adapts to how your business operates.

Whether you’re closing sales, chasing payments, or supporting customers, it gives you a fast and reliable way to get paid without unnecessary friction.

See How Pay by Link Works with SOTpay

SOTpay allows you to send secure, branded payment links across multiple channels, helping you get paid faster and improve the customer experience.